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May 22, 2008
Women in
Business Award Nomination
May 6, 2008
Cape
Breton Live: 'Take 02' Compilation CD featuring 14 live tracks
released May 1st.
January 16, 2008
2008 East
Coast Music & Industry Award Nominees Announced
February 13, 2007
Putting designs on music. Port Hawkesbury designer up for
third consecutive ECMA award
February 27, 2006
ECMAs Honours
Those Behind The Scenes
August 10,
2005
Cape
Breton Live Radio Press Release
February 2005
Cheryl
Smith wins ECMA Award
July
2004
Webmaster to The Stars
December
16, 2003
For immediate release: Jimmy Rankin Launches New Website
September
3, 2003
Cheryl Smith: Traditional Music and Modern Technology Merge
For Website Designer
May
22, 2008
Women in Business Award
Nomination
Cheryl has
received a nomination for "Marketer of The Year" from Cape
Breton Partnership’s Women in Business Awards.
The Marketer
of the Year Award is presented to a female entrepreneur or
business leader with a distinctive achievement in developing
unique and innovative methods to promote and build her business.
The 1st Annual
Women in Business Awards will take place at the Inverary Resort
in Baddeck on May 29th. It will be hosted by Air Farce’s Jessica
Holmes with entertainment by Raylene Rankin.
For more
information, visit the
Cape Breton Partnership website.
May 6, 2008
Cape Breton Live: 'Take 02' Compilation CD featuring
14 live tracks released May 1st.
After
the success of the "Take 01" CD, the Cape Breton Live team has
released a second compilation CD featuring 14 live tracks from
various Cape Breton Live shows. The recording includes tracks
recorded live at square dances, concerts, pubs and house parties
and showcases some of the finest players in the Cape Breton
traditional style. The CD was produced by Cheryl Smith and
Andrea Beaton
Featured on the recording are unique live performances
by: Natalie MacMaster, Donnell Leahy, Buddy MacMaster, Brenda
Stubbert, Kimberley Fraser, Kinnon Beaton, Betty Beaton, Kenneth
MacKenzie, Jackie Dunn MacIsaac, Wendy MacIsaac, Howie
MacDonald, Troy MacGillivray, Doug MacPhee, Jeff MacDonald, Mary
Jane Lamond, Andrea Beaton, Cheryl Smith, Ian MacDougall, Mac
Morin, Jerry Holland, Carl MacKenzie, Ryan J. MacNeil, Marion
Dewar, Dave MacIsaac and more...
Cape Breton Live was
born in 2005 as a joint venture of Natalie MacMaster, Donnell
Leahy and Cheryl Smith. The online radio program began with the
intent of broadcasting 5 trial shows of live traditional music
showcasing the talents of Cape Breton musicians. The initial run
of shows were so well received worldwide that the program has
now been online for over 2 years, has broadcast close to 50
shows, toured Quebec and Ontario and released 2 compilation
CD's.
The CD is available
online at:
www.capebretonlive.com
and will be made available in local stores shortly. Track
listing and sound clips are also available online.

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January 16, 2008
2008 East Coast Music & Industry Award
Nominees Announced
The East Coast Music Association has announced the 2008
Music and Industry Award nominees in Fredericton. The Industry
Awards will be handed out on Sunday, February 10th, prior to the
Music Awards Gala at the Aitken Centre in Fredericton, NB.
Congratulations to all nominees, especially the following
OutFront Productions clients:
»
Cheryl Smith (OutFront
Productions Inc.) - Graphic Designer of the Year
» Savoy Theatre
- Venue of The Year
» Troy MacGillivray
(Live At The Music Room) - Instrumental Recording of the Year
» Kimberley Fraser
(Falling On New Ground) - Roots/Traditional Solo Recording of
the Year
» Leanne Aucoin
(All Set) - Roots/Traditional Solo Recording of the Year
» Grand Dérangement
(Live) - Francophone Recording of the Year
» Jimmy Rankin
(Edge of Day) - Country Recording of the Year
» Jimmy Rankin
(Edge of Day) - Factor Recording of The Year
» Jimmy
Rankin (Edge of Day) - Male Solo Recording of The Year
» Jimmy Rankin
(Slipping Away) - SOCAN Songwriter of the Year
For a complete list
of nominees, visit www.ecma.ca

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February 13, 2007
Putting designs on music.
Port Hawkesbury designer up
for third consecutive ECMA award
By Andrea Nemetz, Halifax Herald
For
a fledging web designer and drummer steeped in the Irish
tradition, there couldn’t be a better first client than
Natalie MacMaster.
Cheryl
Smith, the ECMA winner in 2005 and 2006 for graphic designer
of the year and a nominee for the same award at the 2007
ECMA industry awards, was introduced to the Cape Breton
fiddling sensation through MacMaster’s then-manager Andre
Bourgeouis.
At the
time, Smith, blessed with an abundance of curiosity, was
just trying to figure out how to design a website. The
Montreal native, who was working at the International Air
Transport Association in the computer field, knew nothing
about graphic design. She taught herself HTML and then
delved into graphics.
"I was
just curious about how the web worked," she says from Port
Hawkesbury, where she now lives and runs OutFront
Productions Inc., which has more than 100 clients.
"Anyone
can put up a website, but whether it’s attractive or not…a
lot of that depends on graphics," she explains.
She didn’t
realize her design efforts were public until Bourgeois
stumbled upon one of her prototypes.
"He
thought what I did was really good and came to Montreal to
meet me."
Later that
year, 1999, Smith was doing the website for the
Grammy-nominated Troy musician, who now makes her home in
Ontario with her husband Donnell Leahy and her daughter Mary
Francis.
Over time
Smith’s web design clients grew to include Rita MacNeil,
Bruce Guthro, The Ennis Sisters, The Cottars, Mary Jane
Lamond, The Barra MacNeils, Kendra MacGillivray, Grand
Derangement, Mir and Jimmy Rankin. She also has done
websites for businesses like Glenora Distillery and the
Sunset Folk Art Gallery.
Because so
many of her clients are based in Cape Breton, it only made
sense to head east from Montreal. And living in Cape Breton
gave Smith a chance to indulge in her other passion –
playing the drums.
"I’ve been
playing since I was 12. My father was a drummer and there
were always drum kits around the house."
Her father
played with a Montreal rock ’n’ roll band called the
Beau-Marks but was thrilled when she became involved in the
Irish music scene in Montreal as he’s of Scottish heritage.
The interest in Irish music naturally extended to Cape
Breton-style traditional music and Smith performs regularly
at gigs throughout the province.
"I mostly
play in Mabou, Port Hood and Inverness with people like
Andrea Beaton, Shelly Campbell and Troy MacGillivray. When
Natalie (MacMaster) is home I sometimes play snare drum with
her."
In
November, Smith did a month-long tour of Ontario with Cape
Breton Live. Andrea Beaton played fiddle and piano, Troy
MacGillivray played piano, fiddle, accordion, and bass,
Glenn Graham played fiddle, Howie MacDonald played fiddle,
piano and guitar, Kate Quinn did vocals, Buddy MacDonald
played guitar and joined in on vocals as well as hosting the
show, described as a kitchen party on stage.
Bravo TV
even recorded one of the shows, a live version of the
Internet radio show of the same name started by MacMaster
and Leahy in August 2005, featuring live performances from
Cape Breton house parties, dance halls, pubs, bars and
theatres with well known and up-and-coming musicians. The
show has also spawned a CD Cape Breton Live.
Fortunately when she’s on the road she can keep up with
urgent business through her laptop.
Smith uses
PCs and Photoshop to create her websites and is familiar
with most of her clients and their music before she begins
work on their sites.
"I like to
match the music and the person," she says. "I’m not going to
do something grungy for someone singing pop," she says.
Also
nominated three times for Visual Artist of the Year by the
Music Industry Association of Nova Scotia, she’s
particularly proud of being awarded the 2005 Young
Entrepreneur of the Year award at the Junior Chamber of
Commerce’s annual Outstanding Young Leaders Awards.
"It
recognizes your business skills as well as your graphic
design skills."
Being
nominated for an ECMA never loses its thrill.
"Every
year I think I’m not going to get nominated. There are a lot
of good designers and I don’t expect to be nominated or to
win, but it’s always nice to be nominated."
This year,
when the industry awards are handed out on Sunday at 9:30
a.m. at the World Trade and Convention Centre, Smith will be
competing against Chris Smith of funkfactor, Jason ‘evul’
Otis of Evul Otis Design, Michael Shepherd and Scott
McIntyre of Blazed Media Designs and Neil Gascoyne of
VibeCreative Group.
Winning
the award has helped her get her name out in the community
and she often has to turn down potential clients.
"I have
five new sites I’m working on right now," she says noting
some people are willing to wait for a break in her schedule.
Right now, she’d like to hire another designer, but it’s a
matter of finding someone with the right skill set.
In the
last year or two she’s begun designing CDs. She’s designed
Troy MacGillivray’s latest album Eleven, Natalie and Buddy
MacMaster’s joint release and did the artwork for the Cape
Breton Live CD among others.
A keen
reader, she subscribes to a lot of design magazines though
most are oriented more to print work than web design. She’s
currently reading Summer Sisters by Judy Blume and
Psychology for Dummies. "I really like psychology texts,"
she notes.
Smith will
be in Halifax for the ECMAs where she plans on taking in the
Roots Room Showcases.
"I don't
do much work at the ECMAs, I just like to catch up with
people and take in as much as I can," she concludes.
Photo: Cheryl Smith holds her
2006 East Coast Music Award for graphic designer. The Port
Hawkesbury-based designer also won the award in 2005 and is
nominated again this year. The awards will be handed out on
Sunday. (PHOTO: GRANT MARTIN)

..............................................................................................................................................
February 27, 2006
ECMAs Honours
Those Behind The Scenes
By Stephen Cooke -
Halifax Herald
WHILE IT’S THE
stars of the Atlantic Canadian music scene who will be
honoured tonight at the East Coast Music Awards in
Charlottetown, on Sunday night the names behind the scenes
were lauded for their efforts in keeping the music biz
wheels rolling at the ECMA Industry Awards.
The evening
event in the Delta Prince Edward ballroom also continued the
annual tradition of honouring the unsung heroes of the
region, at the Stompin’ Tom Awards, which were announced
prior to the ceremony.
Hosted by P.E.I.
Acadian comedy duo Chuck & Albert, the dinner affair
included performances by Joel Plaskett with producer and
former Big Sugar guitarist Gordie Johnson of his
footstomping new song Can I Go Nowhere With You, P.E.I.
Celtic singer Patricia Murray, and Newfoundland bard Ron
Hynes, who got the room laughing with a witty Nancy White
number about digital copyright infringement.
This year saw a
wide array of industry insiders credited for their efforts
over the past year.
In what has also
become an annual tradition, Halifax-based show biz
powerhouse Sonic Entertainment Group went home with a couple
of awards, namely independent company of the year, and
manager of the year for its founder Louis Thomas, for
guiding the careers of acts like Great Big Sea, Matt Mays &
El Torpedo, The Novaks and now his newest signing, Halifax
independent rockers Wintersleep, who will be appearing on
the live ECMA broadcast tonight from the Charlottetown Civic
Centre.
"Thanks to
everyone who’s supported our collective group of companies,"
said Thomas from the podium which he shared with wife and
Sonic publicist Wendy Phillips. "I’m glad the company won
this award, because over the years it’s come to mean more
than just a manager and publicist."
The evening’s
other multiple winner was CBC Radio, which picked up
trophies for major market radio station of the year and for
Atlantic Airwaves as broadcast of the year.
"This goes to
all the musicians and the musical community," said Atlantic
Airwaves producer Glenn Meisner. "Because of them I’m
fortunate to have a job a passion, really in this community
called the East Coast.
"It’s shown me
some of the greatest talent I’ve ever worked with."
Regionally,
Cape Breton had a strong showing with five awards going to
island entities like East Coast Countdown producer Jack
Bonaparte for industry professional of the year, Celtic
Colours International Festival for event of the year,
OutFront Productions’ Cheryl Smith for graphic designer of
the year, longtime champ Lakewind Sound in Point Aconi
for studio of the year and Sound Park Studio’s Jamie Foulds
for technician/engineer of the year.
"I’m very
delighted," exclaimed Celtic Colours co-founder Joella
Foulds from the stage. "So many people are involved and
affected by this event, I don’t know where to begin.
"There’s our
board of directors, 50 community groups and 1,000
volunteers, without them we couldn’t make it happen."
For a sharp
slice of irony, there was the bittersweet victory of former
Halifax Daily News music scribe Sandy MacDonald in the media
person of the year category.
MacDonald was
recently laid off by the paper along with other experienced
hands, after over a decade of covering the East Coast Music
scene from stem to stern with a fine balance of wit and
expertise.
MacDonald took
time out to acknowledge his fellow daily newspaper writers
who cover the ECMAs every year, noting
"they bring
thousands and thousands of readers to the event through
their stories. It’s been a great ride, see you in Halifax
next year."
Halifax-based
Kelly Clark was named photographer of the year for the
fourth straight year for her fresh and funky approach to
capturing music on film, while the annual industry builder
award went to Musicstop founders Russ and Sharon Brannon.
Folklorist Clary
Croft paid the couple a warm, nostalgic tribute via video,
for over three decades of world quality music equipment
sales, service and support to musicians from home and
abroad.
"It’s amazing to
have built this business over 35 years,"said Russ Brannon.
"And to have been married to my business partner for 35
years. We should get an award for that too!"
Honours for
Prince Edward Islanders came in the form of the small market
radio station of the year award for Charlottetown’s CFCY,
and the musician’s achievement award, a surprise award that
pays tribute to those crucial support players, usually from
the host region.
This year it was
P.E.I. native Chris Corrigan, whose guitar skills have
graced records and performances by the likes of Lennie
Gallant, Rita MacNeil, Mary Jane Lamond, Natalie MacMaster
and Nathan Wiley.
The sole
Newfoundland winner was St. John’s-based music company
Landwash Distribution, while Fredericton’s The Playhouse won
its first award for venue of the year.
The whole event
was capped off in fine P.E.I. style by the traditional
Acadian band Vishten, which played a rousing set of fiddle
and accordion dance tunes.
A great deal of
what goes on at the East Coast Music Awards and Conference
is about spreading music far and wide, and and looking
outwards toward getting Atlantic Canadian performers and
their recordings into untapped corners of the world.
But earlier in
the day, there was a plea for musicians and music industry
figures to look inward, and find the strength to use their
talents toward making the world a better place.
Gerry Barr,
co-chair of the Canadian Make Poverty History campaign (www.makepovertyhistory.ca)
and president of the Canadian Council for International
Co-operation sparked the conscience of ECMA attendees by
discussing the importance of music and its power for social
change.
Citing chilling
statistics like the fact that 800 million people go to bed
hungry every night, and that every three seconds a child
dies of poverty related illness, Barr also listed examples
of songs that have helped make a difference in the world,
from Billie Holiday’s Strange Fruit to Bruce Cockburn’s If I
Had a Rocket Launcher.
"Will a song
with a message stay fresh for only a week, or become an
anthem? All you can hope for is that someone will hear the
message,"said Barr, who expressed his disdain for the
concept of "charity rock."
"Maybe an event
will be a one-shot deal, like George Harrison’s Concert for
Bangladesh, or the start of a grassroots movement, like Farm
Aid. But as Bono said during the Live 8 concerts, "It’s not
about charity, it’s about social justice.’ . . . When
someone is living in poverty, that means they’re being
denied their basic rights."
The session also
featured two new songs performed by Halifax global pop band
MIR, whose members recently returned from a trip to see the
progress of post-tsunami rebuilding in Sri Lanka.
"The
implementation of aid is a huge, huge task, and we’ve
learned from a variety of organizations how difficult it
is," said the band’s singer-songwriter Asif Illyas.
"There are
people still living in tents because their land is
represented by the opposition parties. . . . We’ve learned
the difference between financial well-being and emotional
well-being. The people there have a lot of resilience."

..............................................................................................................................................
August 10,
2005
CAPE BRETON LIVE RADIO
FOR IMMEDIATE RELEASE

CAPE BRETON, NS – Well-known
Canadian performing artists Natalie MacMaster and Donnell
Leahy are pleased to announce the launch of Cape Breton
Live, a new internet radio show, which will broadcast a
series of live musical events from Cape Breton Island, Nova
Scotia each week.
In a trial five week period,
the radio program will showcase artists both new and
familiar, exposing the traditional music of Cape Breton to
audiences around the globe. Recorded at popular music venues
around Nova Scotia – from halls, to pubs, to kitchens – the
shows will capture the sights and sounds of the traditional
Cape Breton ceilidh (pronounced “kay-lee”, Gaelic for party
or gathering).
Long one of Canada’s national
treasures, Cape Breton Island is known for both its natural
beauty and unique culture. The Island is home to a
distinctive musical legacy derived from the Scottish and
Irish immigrants who brought their music to the island where
it evolved naturally. The recent surge of interest in the
music of Cape Breton from around the world has been the
catalyst for the creation of Cape Breton Live.
"We are aware of the strong
attraction of Cape Breton music and culture to people, as we
are constantly being told by the fans who frequent our
shows,” says Natalie MacMaster. "It excites people and stays
with them long after they leave. So, we thought, if you
can’t get here in person, join us on the Web."
MacMaster and Donnell Leahy,
the lead fiddle player of Canadian Celtic supergroup Leahy,
were married in 2002 and are together launching the Cape
Breton Live project as a platform for the musical community
they belong to, and from which they draw inspiration.
"It is an effort to share the
music and culture of Cape Breton with the rest of the
world," says Leahy, "and our hope is that the beauty that
lives here will be felt through this program."
This project is made possible
with the assistance of Aliant and the Government of Nova
Scotia. The first live audio broadcast on capebretonlive.com
will be on September 4, 2005, featuring Natalie & Buddy
MacMaster with Betty Lou Beaton.
Aliant will also stream these
Cape Breton Live performances through
www.aliant.net, giving music fans one more way to
connect to Cape Breton’s down-home music. Video from these
performances will be available exclusively to Aliant
high-speed customers.
"Cape Breton is more than
great scenery and hospitable people. It’s an energetic
spirit that is shared so well through our talented
musicians,” said Mike Gillespie, Aliant Regional Manager for
Cape Breton. "As a Cape Breton native, I’m very pleased that
Aliant can play a role in this innovative venture to share
our music and our spirit with people around the world."
To be present at a recording
session for Cape Breton Live, please check out
www.capebretonlive.com for a list of dates, venues and
performers.
Listen weekly to the Cape
Breton Live sessions by going to
www.capebretonlive.com.
For further information,
please contact:
Cheryl Smith, Producer
info@capebretonlive.com

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February 2005
ECMA AWARD
Cheryl Smith has won the 2005
ECMA 'Graphic Designer of the Year' award at the East Coast
Music Awards.
Congratulations to all the other winners. The 2006 ECMA's
will take place in Charlottetown, PEI.

..............................................................................................................................................
JULY
2004
Webmaster to The Stars
by Allison Lawlor (Progress
Magazine)
When
Rita MacNeil released her 20th album earlier this year, Cheryl Smith was
hard at work at her computer. The Cape Breton-based graphic designer was
busy retooling MacNeil’s website with fresh pictures, creating MP3
sound clips, and posting new content.
MacNeil
isn't Smith's only high-profile client, but she was one of her first.
For close to three years, Smith has been designing and maintaining the
popular singer's website along with a long list of other Nova Scotian
musicians’ sites.
Smith
owns and runs OutFront Productions from her home in Port Hawkesbury.
Since starting her business about four years ago, she has become one of
the most sought-after Graphic Designers in the province. Last year her
business more than doubled in size. She now has close to 90 clients,
about 80% of whom are musicians.
A
musician herself, Smith has designed websites for the Ennis Sisters,
Jimmy Rankin, and Natalie MacMaster. In fact, she credits her love of
MacMaster's music for getting her started back in 1999. Curious about
web design, the Montreal-born Smith decided to teach herself by creating an unofficial website for MacMaster.
After experimenting with designs and learning the technical side of web creation. About a month later, the
phone rang: It was MacMaster's manager. He liked what he saw and wanted to know if Smith would be interested in designing the Cape Breton
fiddler's official site. "She was a really good first client to have because of her high profile" says Smith.
Before long other Nova Scotian musicians started calling. For the first year, Smith kept her day job and did web design part-time from her Montreal home. But more clients kept approaching her, and in 2000 she quit her job and moved to Halifax to work full-time at the business. The following year she moved to Port Hawkesbury on Cape Breton Island, where most of her clients are from.
"I don’t do much advertising," says Smith. "It’s all been word of
mouth."
Smith designs each website using original graphics and layout to reflect the
artist's or company's image. Her sites include music sound clips, photos, news updates, interactive fan-message boards, and online music purchasing. Smith’s work is receiving a lot of industry attention; in 2002 she received the Golden Web Award for design from the International Association of
Webmasters and Designers. She also has been nominated for both Graphic Designer of the Year by the East Coast Music Association and for Web Designer of the Year by the Music Industry Association of Nova Scotia.

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DECEMBER
16, 2003
For immediate release: Jimmy Rankin Launches New Website
Jimmy
Rankin’s official website has been re-designed and now
fans will enjoy easier access and navigation, and more
extras than ever before. Still located at www.jimmyrankin.com,
the website offers fans and the media current and official
information on Jimmy, including all the news about his
second solo album, 'Handmade'.
The
site is truly interactive, allowing fans to chat with each
other on the public message board; download exclusive Jimmy
computer wallpaper, view official publicity and fan photos,
and hear MP3 sound clips. The online store offers fans the
chance to purchase all of Jimmy’s merchandise. Jimmy is
actively involved in the content of the site and contributes
his self-penned online diary.
Ben
Fong of Red Scooter (www.redscooter.com)
designed the graphics and layout of the site, and Cheryl
Smith of OutFront Productions (www.outfrontproductions.com)
is responsible for the website development and maintenance
of the site. New information, tour dates, photos, sound and
video clips will be added often, so remember to log on
regularly for the latest updates!
As
lead singer, guitarist and principle songwriter for the
Rankins, Jimmy Rankin was the engine that powered the group
into Canadian hearts. After a decade together in which they
sold over two million albums, earned five Juno Awards and
cemented their place in Canadian music history with Jimmy’s
gorgeous single “Fare Thee Well Love,” the Rankins
called it quits in 1999. Jimmy embarked on his solo career
with 2001’s critically lauded Song Dog. His first effort
won four East Coast Music Awards (including Songwriter of
the Year), Canadian Radio Music and SOCAN awards, plus two
Juno nominations. In 2003, he returns with his second solo
album, Handmade.
The
launch of the improved website follows the recent
announcements of Jimmy’s six 2004 East Coast Music Award
nominations and of his February and March tour of Atlantic
Canada. Check www.jimmyrankin.com
for updates to the tour schedule, and sign up to the mailing
list to be kept up to date on all the latest news and
events.

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SEPTEMBER
3, 2003
Cheryl Smith: Traditional Music and Modern Technology
Merge
For Website Designer
by Frank Macdonald (The Inverness Oran)
For
Montreal born musician, Cheryl Smith, merging her love for
Cape Breton music with her curiosity about the world wide
web has led to a new career and the means to live on the
right side of the Canso Causeway.
The
daughter of a drummer, Cheryl, too, became a percussionist,
playing with a rock band as early as age 14, and becoming a
member of an all-girl band, Moonshadow, which toured through
Quebec and Ontario. Despite her rock experience, Smith's
choice of music was the Irish musicians she was exposed to
at home, and of which there is no lack in the diverse
musical offerings of Montreal. From listening to the Irish,
it was inevitable that the overlapping nature of Celtic
music would soon bring the distinct fiddle styles of Cape
Breton's into Cheryl's life, and that exposure, it turned
out, was life-changing.
"It
was because of Natalie," Smith explains. She had become
a fan of the internationally popular Troy fiddler, Natalie
MacMaster. In 1999, Cheryl was also curious about website
design and decided to teach herself by trying to make a
model website. "I was trying to learn web design, just
as a hobby, so I decided to make a website for
Natalie."
It
was an experimental design, something to put out front of
the codes and other mysterious rules that are the standard
behind-the-scenes engine of every website. Once she had
mastered the technical end, Smith created a Natalie
MacMaster website.
Not
soon after the website was online, she
received a call from Natalie MacMaster's manager who had
been surfing the web and came across Smith's creation. The
call didn't concern copyright issues or whatever other
artistic violations may or may not have been part of
Cheryl's self-taught art form. What the management company
was more interested in was learning whether or not Cheryl
was interested in a contract to design the official Natalie
MacMaster website… She was.
Natalie
came to visit Cheryl in Montreal to talk about the website
and, Cheryl jokes, to be sure she wasn't just some crazy
fan. The two women began a professional relationship that
soon, and probably more important to each of them, became a
close friendship. Cheryl began visiting Cape Breton Island,
welcomed by MacMaster's parents, Alex and Minnie.
A
job opportunity opened up for Cheryl with Alfred Larter in
Halifax, who was then Natalie MacMaster's production
manager. But she was also the person who designed Natalie
MacMaster's website, which interested other Cape Breton
musicians who had visited the site and liked what they saw.
In a relatively short time, Smith was accumulating a
clientele of Cape Breton musicians who wanted her designs to
grace their own websites.
Mac
Morin, Troy MacGillivray, Andrea Beaton, Kendra MacGillivray,
Rita MacNeil, Slàinte Mhath, Jerry Holland, Beolach, Scott
MacMillan, Pius MacIsaac, Mary Jane Lamond, the Accents, and
others all approached Smith about designing and maintaining
websites for them.
Soon,
she was able to cross the Causeway for more than
just a visit. She took her business to where the bulk of her
clients were, settling in Port Hawkesbury where she lives
and operates OutFront Productions from an office in her
home. Nor is her work restricted solely to the service of
Cape Breton performers. She has also designed and maintains
sites for the soaring Ennis Sister of Newfoundland, PEI
fiddling phenom, Timothy Chaisson, and country star, Hal
Bruce. And sites are currently being created for fiddler
Wendy MacIsaac, and Cheryl has secured her first European
client, the Celtic group Daimh (pronounced
"Dive"), playing out of Scotland.
The
development of each site begins with a talk with the
musician to get a sense of what his or her expectations are,
and what should be reflected on the site. Usually, site
design changes come with a musician's release of another
recording, and Smith enhances the existing site to mirror
that development.
Busy
as it seems, Cheryl hasn't forsaken her own music for her
new career. Her drum kit sits in the corner of her living
room, easy to access whenever she wants to play along with
friends or maybe even a recording selected from her massive
collection of Cape Breton music. And Natalie MacMaster
rarely performs here at home without including in her band
Cheryl Smith with her snare drum and brushes.
Cheryl
performs most frequently with West Bay Road fiddler Shelly
Campbell, and joined Shelly and pianist Amanda MacDougall
for an opening act to the release this past Saturday at the
Marquee Club in Halifax for Jimmy Rankin's newest recording,
"Handmade". She also performed during the making
of the first video from Rankin's new collection,
"Morning Bound Train".
There
have been offers to go on tour with some of the musicians
she knows, but Cheryl has made her professional choice and
that is to provide support for other musicians not from
behind a drum kit, but from the still to many of us
mysterious electronic network known as the world wide web.
"I
love to play music whenever I can. My late father was a
drummer in a '60s band, but I don't want to tour extensively
anymore."
A
tour of the sites created by Cheryl Smith demonstrates why
the relative newcomer to this burgeoning art form has
already received two nominations for Graphic Designer of the
Year, and has been twice nominated for Web Designer of the
Year by the Music Industry Association of Nova Scotia. Each
site is as original as that first site that caught the
attention of Natalie MacMaster's managing company, and
started Cheryl Smith on a new path.
In
fact, her designs have caught the interest of a clientele
far beyond the musicians whose careers she chronicles in the
pages of OutFront Productions. Mabou Coal Mines visual
artist, Peter Rankin has his paintings internationally
accessible through OutFront Productions, as does the Savoy
Theatre, several music publishing companies, and a growing
list of Cape Breton tourism businesses.
In
her latest branching out in the field of designs, Cheryl
Smith has created the artwork for two CD's released this
summer, Kinnon Beaton's "Eoghan Dubh" and Troy
MacGillivray's "Boomerang", as well as other print
materials.
Designing
and maintaining websites for clients is an ongoing
commitment that keeps Cheryl fully occupied with the
challenges and thrills of her art, and at the time of our
interview the designer has come full circle, occupied as she
is with redesigning Natalie MacMaster's website to reflect
the tone of her anticipated fall release of
"Blueprint".
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